DESIGN

Think of your logo as the face of your brand. It’s one of the first things customers will see, which is why it should express your brand’s identity clearly. An exceptional design will captivate the right audience and help your business grow. Below are examples of logos I’ve made for podcasters like Trashy Beauty, artisan crafters like Teak Rose, fitness equipment manufacturers like SuperSwim and more!

Sometimes, your brand will require additional visuals to convey extra information. For instance, if you want to highlight a specific quality of your brand, then you might use a badge that illustrates just that. In another instance, if you want to differentiate one product from another, then you might opt for icons that are unique to each product. Explore some assets I’ve made for others!

Need help with the layout of your next book or magazine? Then you’re in luck because designing pages is one of my specialties! The most significant body of work I’ve completed is with Love Your Rebellion. I’ve been helping with the layout of its magazines (zine for short) since issue six. I’ve also assisted Heartstrings Publishing with the development of its CARE Curriculum for grade-schoolers.

Does your brand offer a variety of products or services? Then one great way to showcase your offerings is through a catalog. The catalogs I’ve made in the past for Creating Better Days and Pet Winery are excellent examples because both of these companies have an extensive lineup and wanted to present their offerings to potential customers in a simple and clean manner.

Brochures are a quick and easy way to share ideas. They come in handy for dispersing information about upcoming products, services, and events. They can even be educational, providing a brief overview about a brand or any given topic. What you want to show off in your brochure is entirely up to you!

Like brochures, posters are another way to share information quickly. My clients have used posters in their retail stores and at trade shows to inform customers about new products, services and special deals. Alternatively, some of my other clients like Love Your Rebellion have used posters not only to inform their target audience about an upcoming show but to commemorate the event as well.

The purpose of graphic design is to grab attention – and that’s precisely what point of sale items aim to do. I’ve designed everything from retractable banners to glass display stickers and shelf talkers to help my clients’ products and services get noticed by people passing through stores and events. Below are a few mockups of my previous designs.

One of the best ways to increase your reach with customers in the modern era is through digital mediums. Having a website and social media platforms makes your brand accessible to more people and is essential to growing your business, but to appeal to the eyes of consumers, you will need catchy content. Fortunately, you can count on me to help you build graphics for your site and social media!

Did you know that email marketing can help build brand loyalty and funnel traffic back to your site regularly? To improve the click rate of an email though, you need a captivating design first – one that offers real value for the customer. A successful email campaign is one that’s not only relatable to the target audience but one that also contains quality information and interesting discounts.

The purpose of packaging design is to appeal to the right crowd, which is why understanding consumer psychology is integral to creating effective designs. I was given the honor of re-branding Creating Better Days‘ collection in 2022 not only to give the brand a more cohesive look as a whole but to align the aesthetic better with its health-conscious and female-centered audience.